food

A Successful Book Launch!


Is it really only one week since I flicked that cyber switch and release my e-Book Easy Tasty Clean to the world? It feels like a lot longer to be honest!

This first week began with a lovely flurry of buyers, eager to get their hands on the book, which had been much anticipated by Nancy Reinhardt’s coaching clients, my own fitness friends and many clean living fans too. The rest of the week didn’t disappoint either, with a steady flow of would-be clean-eaters ready to improve their eating habits and widen their repertoire of go-to recipes. So I thank everyone who has got themselves a copy of the book up to now, I appreciate you all!

I’ve had a great response from people reading the book too, comments such as these:-

“I love this book – thank you so much!! Already prepping for a grocery run so I can make several recipes the week.”

“I love it already! Had a quick peruse, beautifully presented, the recipes look amazing. There isn’t one I don’t want to try which impresses me sooo much. All are affordable too which makes clean eating so much easier and I love that you provide nutritional breakdown too.”

“I have just downloaded the book and the only thing that I can say is “WOW”!!!!  I expected it to be a very nice and useful book, but you have blown my expectations out of the water!  Nice job and congratulations on putting out such a fantastic book.”

So, I was very pleased to hear this type of reaction. And I should just add that none of the above were from family or friends 😉

The true test, however, is of course in the cooking. How would the recipes be received when they were actually made and eaten? Again I’ve had several great comments, these two both came in last night:-

“Made the Vanilla Protein Pancakes with Greek Yogurt & Fruit from the cookbook this morning, they were great! Even my girls liked them!! :)”

“I made the turkey meatloaf, but put it all in muffin tins….. It was awesome!!! Should have made the big meatloaf as its all gone!!”

The testimonial that I’m most proud of this week came from Sarah Laurie, who is an amazing girl who has transformed herself into a fitness goddess, she certainly knows all there is to know about clean eating and hitting the gym! I’ve put her full review at the bottom of the home page of the website so please go and have a look what she had to say, I still read it and smile. Thanks Sarah!

Easy Tasty Clean on Facebook

Join Easy Tasty Clean on Facebook

Last night I had a great message from Leigh, who says she has just planned out a whole week of meals based on the recipes in the book, and that she would be feeding her whole family of 7 the same! I told her I was honoured that she was using the book to fulfil the dietary requirements of herself and her family, and I am. This is exactly how I wanted to help people to cook delicious food that is also clean and very healthy. Go Leigh!

The last thing that I have done this week is get the Easy Tasty Clean Facebook ‘Like’ page up and running. On there I will share clean eating tips & recipe ideas, so please click on the big ‘f’ to the left there and click ‘Like’ on the page if you would like to keep up to date with me that way.

I wish you all a great up-coming week, keep it clean!

Janice.

Loving It!


Last night I came to a realisation… I have just made myself a cookbook that I absolutely LOVE! And I don’t mean that in the way it sounds – I’m not bragging about its beauty, its design or the sheer number of pages, recipes and photographs inside, I mean I love it because I now have a cookbook that I love ALL the recipes in, and it is already becoming my go-to place when deciding what to make for dinner.

Take last night, now that I have ALMOST finished cooking for the book, I got to do something rare – make whatever I wanted and NOT photograph it, and best of all NOT eat it luke warm! So I was like a child in a toyshop, flicking through all the great recipes, seeing which one took my fancy, and it turned out that Thai Style Prawns was my dish of choice! It’s quite a while since I cooked it for the book and back even then I remember running around the house declaring how amazing the taste was, so it was nice to be able to make it for myself again, and sit down and enjoy it HOT! And it didn’t disappoint. In fact I shall be having the same thing again tonight it was so good.

So you see, getting together this collection of clean-eating recipes has been not only something for others to enjoy, but for me to enjoy too! Love it.

Caribbean Style ChickenAnyway, on to what should have been the main topic today (sorry about the distraction above!), my testers have been testing my recipes out and have started to come back to me with reviews…  and the good news is… everyone has loved what they have made up to now! Here are some of my lovely testers’ thoughts on their selected recipes:

  • Tania M made my Caribbean Style Chicken and said, “just made your meal and OMG…..so amazingly delicious!!!!! I am not a very good cook at all but this turned out so good and looked like it was straight from a gourmet resteraunt!! This is definitely going in my binder of recipes to have again!!”
  • Nancy B tried the Vegetarian Curry and said, “it was quite delicious! I am a decent cook but get stuck in a rut and don’t try new recipes or use a lot of spice – probably why I have gotten a little bored with my clean eating :0) I LOVED all the flavor in the recipe!”
  • Nikki T sampled the Apple Spiced Breakfast Bake and said, “This was really easy to make and smelt and tasted great. I loved the look of the recipe, everything was set out well and easy on the eye. I will definitely be making this recipe again. I was really impressed with the layout, I work for a book publishers so was impressed with how professional it looked, many ebooks such as these can look quite basic. The photographs looked great, the food looked very appetising and immediately made you want to make it. It smelt gorgeous when I got it out of the oven, I loved the texture – it was just like bread pudding.”
  • Shannon M cooked the Frittata with Cottage Cheese and reported, “I loved it. It was absolutely delicious. It was so easy to make and I loved that it has such a high protein content because as a vegetarian those dishes are hard to find without consuming a ton of carbs along with it. It’s a very versatile dish as well, the fact that it can be whipped up in short order for any meal of the day means it’s going to become a staple for sure. The photographs are gorgeous and the food looks so yummy. I love the colors that you’ve chosen, the layout and the style. It looks fantastic. I love that I can see the actual dish while I am prepping my own, that’s great. Nutritional information was awesome, I could see what I was going to be consuming and there was no guilt whatsoever! The finished dish didn’t taste at all like “health-food” as you know some healthy recipes can be terribly bland. I also love that this dish can be breakfast, lunch or dinner!”
  • Sarah Z made the Vanilla Protein Pancakes and said, “I have to say this was one of ‘THE’ best protein pancakes I have tasted and I have tried a few. I find with some recipes they leave you with this rubbery, plastic tasting pancake but was quite surprised that these tasted so good and that the portion was quite big so it was a good breakfast that certainly didn’t leave me hungry. I found the instructions were clear and precise, I also liked for the nutritional breakdown. The other good thing I liked about the recipe is the nutritional content is very balanced and included a good fat with the coconut oil. The pie chart is an added bonus for the those people who like a pictorial sample of the nutritional breakdown, and also the added bonus of a picture of the final product. All in all I found this recipe easy to follow, very tasty and I will certainly be making it again.”

I have a few more reviews in but I don’t want to bombard you with them all right now, let’s just say I’m a very happy girl with what I’m hearing back from people. I’ve got lots of confidence that anyone buying the book will find plenty things they like that will hopefully become some of their favourite go-to clean-eating dishes. That’s all I wanted when I started this.

I am still waiting on a few reviews to come back, so anyone who hasn’t sent their review in, please try to get it to my by the end of Wednesday, as I will make the draw for the free book on Thursday out of all those who sent their reviews in. I will contact the winner by email before announcing the result on here next weekend. Get cooking!!!

Next time I also hope to nail down a release date for the book, I’m just waiting on a few important things happening (including me finishing the book, ha ha!) and then I can set that date!

Janice.

When to Stop / Book Up For Grabs


Good day everyone, the start of another working week for most, and life without the Olympics – what will we do now that’s over? I guess we must move on and find something else to keep our interest going!

I haven’t watched too much of the games but I’ve caught all the important moments, many of them involving Team GB winning gold medals, which is amazing. So well done them. Shame Usain Bolt didn’t break the 100m or 200m world records but we all know he could if he tried 😉 It was fun to watch anyway.

So the finish line has passed for the Olympians, mine is still somewhere in the distance in terms of getting my Easy Tasty Clean book out there for general consumption. The question is… when to stop? Without counting, I’m guessing I have about 50 recipes in the book now, breakfasts, main meals, savoury snacks & sweet snacks, they’re all there in glorious technicolour. Originally I was aiming for 40 recipes, and when I discovered I’d already got to 45 I thought, well, 50 sounds like a good number. When I’m flicking through the pages I find myself thinking, wow, how on earth have I got to this point, it’s a LOT of stuff! So I feel proud of what I’ve achieved in a relatively short space of time, but how do I know when to stop?

I think that now my targetted release date is getting closer I’m starting to think more about what you people who will (hopefully!) download it will think of it. Are there enough recipes? Is there enough variety? What if people don’t like the taste? Have I catered for Vegetarians enough? As you can see, in my head the panic has slightly set in! I know I can’t please absolutely everyone all of the time but public opinion does matter to me, after all it’s your comments that will either spur other people on to get the book for themselves, or you could totally put people off from one bad comment. That’s not to say I want false praise, that’s almost as bad, but I just want it to be well received and liked by many. I have these little moments of panic every now and again but I know it will pass. Once I go over the pages of the book again I will feel more secure in the knowledge that I have cooked, photographed, tasted and written every single recipe in the book, and nothing is photoshopped to make it look better than it will when you make it, it’s all real.

BUT in the spirit of wanting things to be perfect, I am looking for 8-10 volunteers to try out some recipes for me, so if you’re up for it send an email to janice@easytastyclean.com and let me know whether you’d like to try a breakfast, savoury snack, sweet snack or main meal out for me. The first 6 will get their pick of dish to make and I will expect you to make it and send me back a little review within 7 days (no pressure!). I’m not looking for literary genius, just an honest opinion. Tell me if there’s any ingredients you can’t have. Obviously the information I send is completely confidential so I don’t expect it to be shared around freely thank you very much!! Oh, and one of the lucky ‘reviewers’, randomly picked out of a virtual hat, will get a free copy of the book the day it’s released. Sound good? Email me!

Speaking of sharing around… after speaking with another friend who is releasing her eBook very soon, I realise I need to get mine copyrighted, to prevent the contents being ‘borrowed’ by others, so this will be done the moment the final word is added to the book. It won’t affect the release date though.

In other news, I have taken on (yet another) challenge – starting September 1st I will be following Nancy Reinhardt’s month-long Challenge! I have taken my ‘before’ pictures so there’s no going back now, hee hee. The challenge involves a free weights program with some cardio and will hopefully get me back into better shape. After doing this book pretty much full time for the past couple of months I’ve let my exercise program slip, so I need to get back into it. Does anyone want to join me in the challenge? You only have 2 more days to sign up and the program will be sent out to you on September 1st. ‘After’ pictures have to be submitted by October 3rd. Of course, seeing as I look after Nancy’s website I can’t really win it, that wouldn’t be ethical, but I’m still very much up for committing to the challenge. See Nancy’s download page for more details.

So, who wants to be a guinea pig tester for me?

Janice.

Home Straight


Another week has gone by and I’m feeling really good about how things are going with my book, Easy Tasty Clean. Firstly I want to thank you all for your lovely comments after my post last weekend. It sounds like you are in agreement that my book cover is looking good, and that you like the ideas I explained last time. I have to give a special thanks to reader Janet, who made the stuffed mushrooms recipe and took time to post me a message to say that she loved them.  I also  have to thank Nicole, who asked whether all the measurements would be in grams only. I realise this book will have an international audience so I have now gone through the book and added both grammes AND ounces measurements where appropriate, so you won’t need to use any conversion charts. Some measurements are also given in cups, but a cup is a cup, no translation needed there!

This weekend I’ve gone through the whole book again, made sure all the recipes have their little pie chart of macronutrients, and have started on my introduction and ingredients sections. I’ve also found time to add another 3 or 4 recipes to the book, so I definitely feel like I’m on the home straight with it now. It currently stands at 109 pages. Who knew I had that many in me?! And I’ve not finished yet!

My thoughts are now turning to the website that will be used for the book sales. I’m sure you can guess it will be called http://www.easytastyclean.com – what else?! Whilst spending 4 hours in A&E yesterday with my mum (she’s absolutely fine now), I jotted a few notes down on some paper tissues (why do I never have a notepad with me when I need it?) about what I wanted to say on the website. I want to point out all the fabulous features of the book, explain why this is the one you want to buy rather than any other, and of course I want to make it look fantastic with lots of sample pictures from the book! Those of you who are visiting this blog by following a link posted by Nancy Reinhardt will be pleased to know that the book will be available on Nancy’s site too, she’s writing the foreword for the book in the next week or two (hopefully, Nancy?!!! Lol).

So, I think I’m into the last push, the finishing line is just about in sight in the distance and in true Olympic style I’m not stopping until I get there!

Have a great week everyone,

Janice.

So What’s It All About?


I hope you’ve all had a great weekend, I certainly have. I’ve made great progress into getting some more of my recipes cooked, photographed and laid out in my book, so I am pleased with that. I also had time for a little shopping, always a good thing, and I also checked out the film “Julie & Julia”, recommended to me by a friend. If you haven’t seen the film and are at all interesting in either cooking or blogging, you should DEFINITELY give it a go.

Before I get into the main content of the post today I want to welcome all of you new followers and thank you for signing up for updates, I really appreciate your interest! I know most of you came through a link that Nancy Reinhardt posted on her Facebook page so I thank her for that too.

A few people have no doubt read the blog and thought, “but what’s it all about?” (the recipe book, not the blog – I hope that much is obvious!). So I thought I’d try to explain where I’m coming from in creating this brand new cook book.

When I came new to the world of so-called ‘eating clean’ I fairly quickly understood the principles of it – eat fresh foods that you can either grow or kill, cut out processed foods, added sugar and added salt, and drink plenty of water. Ok, there might be some other parts to the definition that I’ve left out but I’m sure you all get the idea. So with this new list of ‘allowable’ foods in my hand, I had a go at making them into meals. To start with this was fine, I had plain chicken with broccoli, tuna with a sweet potato, oats with eggs, and so on, but this soon became boring for me as I LOVE FOOD and I wasn’t getting my usual fix of the variety of flavours that I knew were out there. So, like many, I scoured various sources for new recipes so I could make my diet more interesting again, whilst still maintaining the principles of eating clean. Some recipes I tried were very dry, others a bit bland, and others were just eggs, eggs, eggs… ENOUGH EGGS!!!

Most people new to eating clean will own one or more of Tosca Reno’s cookbooks, I do. In fact I have 4 of them including the Workout manual. Tosca is great, she provides a ton of recipes, all made of fresh, clean ingredients…. BUT… I was personally put off a lot of her recipes as they contain ingredients that I either had never heard of, or that I wouldn’t know where to get them from, or (most importantly for me) I didn’t know how the finished recipe would taste. Not all Tosca’s recipes have a picture either, which to me is a no-no because I always flick past those pages. I am a busy person and I don’t want to spend time understanding a recipe, I want to SEE what it will look like before I even consider looking at the ingredients.

So, a year later, much learning under my belt, lots of experimenting with flavours, tailoring recipes to put my own spin on things, inventing some dishes of my own that I don’t even know if they exist anywhere else (don’t worry, they all taste great!!!), I am creating my own recipe book, with what I believe is a fantastic selection of EASY to create dishes, that are TASTY and also fit the CLEAN bill. And “Easy Tasty Clean” was born.

Here is why I think my book is unique:

  • In my book, I use simple language to describe the process of creating the dishes.
  • In my book, EVERY recipe has at LEAST one picture. 90% have FULL PAGE pictures PLUS incidentals to show different stages of cooking or an alternative view of the food.
  • In my book, I ensure that ALL recipes have a good amount of protein content, a low level of saturated fat and balanced carbohydrates, to fulfil the needs of the person who exercises regularly who wants to maintain muscle mass and energy levels.
  • In my book, I include EXTRAS, such as my ‘How To’ section and my ‘Ingredients’ section, which explain cooking and preparation techniques, as well as describing some of the important ingredients used in the book, with the aim of taking the mystery out of these ingredients and enabling the reader to UNDERSTAND WHY and HOW to use them.
  • In the making of my book, I am personally COOKING and  PHOTOGRAPHING every single recipe, and also DESIGNING ALL the pages in the book. I’m not looking for brownie points, I’m just saying, it’s ALL MINE and I believe in it 100%!!!
  • My qualification in Nutrition that I am current studying for means that I feel able to give nutritional advice and can guarantee that all the recipes are HEALTHY.

 

So hopefully this will give you an understanding of the shape and direction the book is taking, and hopefully you’ll agree there is a place in the market for this type of book.

Next time I will share a sample recipe and show you how I am laying out the pages of the book, by putting a picture of a double page spread up for you to see – I’m sure you will let me know what you think!

Looking forward to your feedback on what I’ve shared today, thanks for reading!

Janice.